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Meet the team: Q&A with Holly

Published: September 2023

Meet Holly Milston, our new Business Development Manager. Now a few weeks into her role, we’ve had the opportunity to catch up and find out more about Holly and what she has coming up.

Holly will be a pivotal connection for many of our valued clients and partners.

Provide us with a summary of your role

Helping to drive Shore’s strategic growth in both medical device and drug delivery design – improving outcomes for patients and creating success for clients.

What are the key priorities in the role?

  • Initiate dialogue with industry experts and introduce Shore
  • Translate the needs and challenges of R&D and commercial teams to our internal team of experts
  • Attend flagship pharmaceutical conferences to learn about key industry challenges and build connections
  • Manage client relationships

How did you get into this industry and what do you like most about it?

I started my career in Graphic Design but there became a point where I realised Business Development was an area I wanted to focus on, and it just so happens I was in the right place at the right time when an opportunity came up to work in a medical device consultancy.

I feel fortunate to be in an environment where it’s encouraged to experiment with innovative ideas and technologies that improve people’s lives, it’s really fulfilling. I get to travel to various parts of the world and build meaningful relationships and partnerships and craft my own unique sales style. The fact I get to work with some highly talented people, is a bonus. It makes my job easy.

How would you describe working at Shore so far?

It’s a really supportive environment at Shore, everyone is working towards the same goal and you feel a part of the team very quickly, it’s really refreshing.

Employee care and well-being are at the core of how Shore operates and not a second thought. It’s clear that this naturally extends to the approach to customer care as well.

What’s coming up in the next few months?

I will be attending a few events in the next few months, including the PDA Universe of Pre-Filled Syringes and Injection Devices Conference. I’m looking forward to meeting new connections and seeing some similar faces.

Are there any areas in medical device design that you find particularly exciting or promising for Shore's future projects?

Human factors and improving user experience are areas I’m especially passionate about. Ensuring that devices are intuitive, user-friendly, and safe for patients and healthcare professionals alike is paramount. Shore’s commitment to incorporating human factors engineering into the design process can contribute to not only the effectiveness but also the safety and usability of these cutting-edge technologies.

More about Holly, rapid fire questions…

Favourite food: Italian (I do love my garlic bread)

Favourite place: Pembrokeshire

Last book you read: Ant Middleton – Mental Fitness

Favourite movie: A Good Year

Favourite sport: I don’t really have one, but I do enjoy watching rugby and football

Gadget you couldn’t live without: My phone

Favourite computer game: Lego Worlds

If you could visit any place in the world, where would you go: New Zealand


You can contact Holly by emailing or connecting on LinkedIn. Holly will be more than happy to meet up at PDA, so pop her a message.

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